First off, and this is kinda obvious, do your homework! I mean, know the specific model you’re looking at. Is it a Submariner? A Datejust? A freaking Yacht-Master? Knowing the reference number is key. It’s like knowing a secret handshake. That number tells you what it *should* look like. Google it, man! See pics, read reviews, get acquainted.
Now, here’s the thing, don’t just rely on one thing to tell you if it’s fake. It’s like a recipe, you need ALL the ingredients for it to work. One thing that’s always a good place to start is the weight. A real Rolex feels… substantial. It’s got some heft to it. It’s made of good materials, unlike some cheap knockoff made of, I dunno, recycled soda cans or something? But, and this is a BIG but, *some* fakes are weighted now. So, don’t rest your whole case on weight alone.
The movement, that’s the engine inside, is HUGE. Real Rolexes have a smooth, sweeping second hand. No tick-tock, tick-tock! We’re talking smooth glide, like buttah. If you see a ticking second hand, like a cheap quartz watch, run. Just run away. HOWEVER… some REALLY good fakes are getting the sweeping hand down. So, still be skeptical. And I’m not a watchmaker, but if you can get a peek at the movement, even better! A genuine Rolex movement is a work of art. A fake? Well, let’s just say it’s more like finger painting.
Another thing to really REALLY squint at is the serial number. It’s usually engraved between the lugs (those little pointy things where the strap connects to the watch case). Check if you can cross-reference that serial number. Is it a real serial number for that model? Does it seem legit?
And hey, don’t be afraid to ask questions! If you’re buying from a dealer, grill them. Ask about the watch’s history, where they got it, EVERYTHING. A reputable dealer should be happy to answer your questions and provide proof of authenticity. If they get cagey or avoid your questions, that’s a huge red flag.
Finally, and this is just my personal opinion, but… if the price seems too good to be true, it probably is. A Rolex is an investment. They are not cheap. If you find one that’s suspiciously cheap, it’s probably a fake. Remember, you get what you pay for.