See, you got Balenciaga, right? The official online store is all about simple, high-quality stuff. They’re pushing that whole “uncomplicated lines and sophisticated style” thing, according to Farfetch, at least in Portuguese. Think tailored silhouettes, fancy materials, the whole nine yards. Basically, expensive basics.
But then you have this *other* trend, this “brandless” movement. People trying to build, like, *sustainable* wardrobes. Y’know, interchangeable pieces that don’t scream “I SPENT ALL MY MONEY HERE!” I saw this ad for an “unbranded T” in rosemary green – combed cotton, sounds comfy! It’s the anti-Balenciaga, almost.
And then there’s, like, *actually* brandless brands. One of the links I saw, “Brandless,” calls itself the first European brand doing eco-friendly, logo-free clothes. Which, if you think about it, is kinda genius. It’s like, “We’re so good, we don’t *need* a logo!”
So where does Balenciaga fit in all this? Well, that’s the messy part. See, Balenciaga’s *already* kinda playing with this. They’re known for, shall we say, pushing boundaries. I mean, remember that shopping bag that looked like an IKEA bag? Or those sneakers that looked like they’d been through a war? They’re almost… ironically branded?
It’s like, they’re saying, “Yeah, we know this is a plain black t-shirt, but it’s a BALENCIAGA plain black t-shirt, so it’s worth, like, a small fortune.” It’s a commentary on consumerism, maybe? Or maybe they’re just laughing all the way to the bank. Honestly, who knows.
I think what’s interesting is this whole tension between wanting high-quality, well-made clothes and not wanting to be a walking billboard. Balenciaga’s trying to navigate that, I think. They’re putting out these minimalist pieces, but they’re *still* Balenciaga. You’re still paying for the name, even if it’s not plastered all over the place.