Look, I get the appeal of, like, “high-quality materials, unique designs,” all that jazz. The Gucci ZA site talks about expressing individuality with brandless jewelry that transcends trends. That sounds…nice? But honestly, when I think Gucci, I think that iconic double G, the name, the whole shebang. It’s not just about the gold or the diamonds, right? It’s about the *Gucci*.
And Italic? They’re launching a whole platform based on the idea that people *don’t* care about brands in luxury. Color me skeptical. I mean, sure, maybe *some* people just want a nice bracelet without paying extra for the name. But let’s be real, a lot of the time, you’re paying for the status, the recognition, the “wow, that’s Gucci!” factor.
Plus, I saw a Tiffany & Co. ad snuck in there, talking about Gucci fashion jewelry. Which, okay, cool, free shipping and gift wrapping! But even *they’re* pushing the brand. It’s all about the Gucci experience. And then, the Gucci CH website, completely in Portuguese… or is it Spanish? Doesn’t matter, it’s irrelevant! Point is, they’re *not* going brandless, are they? They’re shoving the logo everywhere!
This whole Italic thing just feels… backwards. Like trying to sell a Ferrari with the badges ripped off. Sure, it’s still a Ferrari, and it might even be cheaper, but… it’s not the same, is it?