Based on the snippets I just, like, totally skimmed, Rolex is doing a whole box revamp thing. Forget the discreet part for a sec – it’s all about going green! Apparently, those iconic green boxes are getting a serious eco-makeover. Think sustainable plywood, recycled cardboard… the whole shebang. Kinda cool, actually. I mean, even if you are flashing some serious wrist candy, you can feel slightly less guilty about the planet crumbling, y’know?
The old creme-colored cardboard outer box? Gone. Replaced with… well, who knows exactly *what* yet, beyond it being a more sustainable option. It’s all scheduled for 2025, so, uh, mark your calendars, Rolex box collectors (yes, I’m sure they exist).
And while we’re at it, they’re also trying to clean up their Oystersteel act. Recycling production waste? Good on ’em! Less carbon footprint, happy planet, happy Rolex wearers… maybe? I mean, does anyone *actually* care about the carbon footprint of their watch? I’m honestly not sure. I kinda feel like the people buying Rolexes aren’t exactly the hemp-wearing, tree-hugging type, but hey, maybe I’m being judgy.
So, “discreet packaging” in the traditional sense? Nah. This ain’t about hiding the goods. This is about cleaning up their act and, like, maybe looking a little less conspicuous *environmentally*. Which, I guess, is a different kind of discreet. More like, “We’re still flaunting wealth, but we’re trying not to make the Earth spontaneously combust in the process.” Which is… better, I guess?