It’s kinda funny, right? In a world obsessed with slapping logos *everywhere*, Bottega Veneta’s chilling, doing its own thing. I mean, think about it. You see that woven leather, the *Intrecciato* thing, and you *know*. No massive “BV” plastered across it needed. That’s the whole point, isn’t it? It’s for the people who *get* it. The ones who don’t need to show off.
Founded back in ’66 in Italy by some guys named Michele and Renzo, they were all about leather. Good leather. Like, *really* good leather. I guess they didn’t want to be like, another brand.
And the sales, oh my god, they were up 21% at one point? How did they do that?
But honestly, what *is* “quiet luxury” anyway? I mean, it sounds kinda bougie, right? But I think it’s more about quality and craftsmanship than just the price tag. It’s like, you’re buying something that’ll last, something that’s beautifully made, something that isn’t just following the latest trend that’ll be, like, totally embarrassing in six months.
Bottega Veneta’s really managed to nail it. Targeting, like, “individualistic and sophisticated consumers” is a smart move. You know, the kinda people who are totally over the whole influencer-driven, logo-mania thing.
Also, I kinda get the “no logos” thing. If you really know fashion, you just *know*. I mean, it’s also pretty easy to fake the brand with a logo, but not so much without one.
So, yeah, Bottega Veneta. That one brand that’s, like, quietly crushing it. They have a website too but I don’t really go on it. It’s a brand for people who appreciate the finer things. A brand that doesn’t need to shout to be heard. A brand that just… *is*. I think they have some social media, but I can’t say I’ve ever been on it. I just want the bags, not the posts.