Goyard is one of those brands that whispers, it doesn’t scream. Unlike, say, Louis Vuitton, which, bless its heart, is pretty loud and proud about being Louis Vuitton. Goyard? It’s kinda… low-key. It’s exclusive, but in a “if you know, you know” sorta way.
See, they only have, like, a *tiny* number of stores. The article says 35 worldwide? Six in the US? Seriously? That’s practically invisible! New York, Chicago, Beverly Hills… you get the picture. Rich people places. Which, yeah, makes sense. This isn’t exactly a brand for the budget-conscious shopper, let’s be real.
What I always found interesting is the whole Y thing. The Reddit post mentions the ‘Y’ on the Goyard print, and how it’s not *just* a letter. Apparently, it’s a callback to the family’s history as log drivers? Or something like that. Honestly, I kinda love that. It’s like, a little secret history woven right into the design. A little bit of “yeah, we’re fancy, but we also have *roots*.” I mean, maybe it’s just marketing fluff, but it *sounds* cool, doesn’t it?
And then there’s the whole luggage trunk thing. Did you see that? “Absolutely magical inside,” the wallet thing says. Trunks! Like, actual old-school, steamer trunk *trunks*! Okay, I’m a sucker for anything vintage-y, so maybe I’m biased, but there’s just something so romantic about that. Imagine packing a Goyard trunk for a transatlantic cruise. Oof. Just saying.
Hong Kong and Singapore also have stores according to one of the things I read, which makes sense. All that international money floating around. Plus, Pacific Place in Hong Kong? That’s like, the Rodeo Drive of Hong Kong, right?