Okay, so I was scrolling through, you know, the usual abyss of internet ephemera, and Balenciaga kept popping up. But *not* because of their, uh, *unique* clothing choices (we’re talking those, um, interesting kids’ bear bags, right?). No, this time it was jewelry. And I noticed something kinda weird: some of it…didn’t have the massive, in-your-face Balenciaga logo plastered all over it. Like, what even *is* that about?
You see Balenciaga logos everywhere, right? On bags, shoes, even their freakin’ socks. You can practically download a high-quality vector version for free – SVG, PNG, the whole shebang. They’re giving it away! So why would they *not* brand a piece of jewelry? Are they, like, going minimalist all of a sudden? After *all* that maximalist, ironic, sometimes outright bizarre stuff?
I mean, I get it. Sometimes you wanna be subtle. You want that “I’m so rich I don’t *need* to scream designer” vibe. Like, “Oh, this? Just a little something I picked up. No biggie.” But with Balenciaga? It’s kind of their whole thing to be, well, a biggie. A really, really expensive biggie that screams “I spent more on this necklace than your car is worth!”
Maybe – just maybe – they’re trying to appeal to a new crowd. A crowd that appreciates the design itself, the craftsmanship (assuming there *is* craftsmanship, and it’s not just ironic plating on repurposed bottle caps – kidding! Mostly). A crowd that doesn’t need the logo to feel validated. Or maybe it’s just that the designer thinks that putting Balenciaga on everything is a bit naff.
Honestly, I’m conflicted. Part of me thinks it’s genius. Like, a double bluff. They’re so known for their logo that *not* having it becomes its own statement. A sort of “anti-branding” branding, if that makes any sense (probably doesn’t).
But then the other part of me, the cynical part, is like, “Nah, they’re just gonna charge even *more* for it because it’s ‘exclusive’ and ‘understated’.” And let’s be real, they probably will.
I saw something about a “DIAMANT TYPO NECKLACE” which sounds fancy, I guess. Maybe that’s logo-free? Or maybe it’s just got a bunch of diamonds arranged to spell out “BALENCIAGA” in some crazy font. Who even knows with these guys?
And then there’s this whole Under Armour collab thing they’re doing. Are *those* pieces going to be logo-free? I doubt it. Probably going to be UA logos battling it out with Balenciaga logos in a glorious, garish explosion of sportswear meets high fashion.