I mean, I haven’t. Until, you know, I had to write this thing. But yeah, it’s BVLGARI, spelled with a “V”. That’s the first thing. Why a “V”? I looked it up (duh!), and apparently, it’s because back in ancient Rome, they used “V” instead of “U”. So, you know, *history*. Makes it sound all classy and important, doesn’t it? Like they’re saying, “We’re so old, we write letters wrong on purpose!” lol.
And the whole “Free download” thing for the logo… that’s kinda weird, right? I mean, you can download it in vector format or PNG or whatever. It’s everywhere. You can literally slap it on anything. Does that cheapen the brand? I dunno. Maybe. Maybe not. On one hand, it kinda feels like, “Hey, everyone can pretend to be BVLGARI!” which dilutes the exclusivity. But on the other hand, it’s free advertising, right? People see the logo everywhere, even if it’s just on some random website, they’re reminded that BVLGARI exists.
The thing is, I’m not sure what the real “meaning” is, you know? Like, is there some super deep, profound reason behind the font choice or the spacing or whatever? Probably. But honestly, who cares? At the end of the day, it’s a logo. It’s supposed to be recognizable and evoke a certain feeling. And BVLGARI’s logo definitely does that. It makes you think of… wealth. And maybe a little bit of Italian flair.