Anyway, Loro Piana. Apparently, it’s like, *the* Italian luxury brand, the tip-top, the crème de la crème, the… uh… you get the picture. They started way back in 1924 as just a little weaving workshop. Can you imagine? From tiny workshop to charging a small fortune for a single sweater. Good for them, I guess. Capitalism, ho!
What really gets me, though, is this “quiet luxury” thing. Apparently, Loro Piana is the *epitome* of it. Like, you’re not supposed to be screaming “LOOK AT MY EXPENSIVE SWEATER!” You’re just… silently radiating wealth and good taste. Which, honestly, sounds exhausting. I’d rather rock a bright pink sweater from Target and call it a day. Less pretentious, more… me.
And then there’s this whole Inner Mongolia connection. So, basically, they get their cashmere from goats there. Apparently, it’s the *finest* cashmere in the world. Which, okay, makes sense. Goats are cute. Cashmere is soft. But, like, is it *really* worth hundreds and hundreds of dollars? I mean, are these goats being treated like royalty? I hope so! Someone needs to investigate this goat situation.
Oh, and LVMH (that Louis Vuitton Moët Hennessy conglomerate) bought them out eight years ago. Makes you wonder what’s changed, right? Are they still as… I don’t know… authentic? Or are they just another cog in the luxury machine? Probably a bit of both, to be honest.
I even tried to go to their website to, you know, do some *actual* research, but apparently, the robots are blocking me! “Due to the site’s settings, we can’t provide a specific description.” Thanks a lot, internet.