But, like, where do you even *start*? It’s not exactly like they’re advertising “Hey influencers, come get free stuff!” (Though, wouldn’t *that* be amazing?). I’ve been doing some digging, scouring the internet for clues, and honestly, it’s a bit of a wild goose chase, but hey, what isn’t these days?
From what I can gather, YSL Beauty definitely uses a PR agency for influencer stuff. I saw something about them *appointing* one, but of course, they don’t just *announce* the secret formula for getting free Touche Éclat. It’s all very hush-hush, y’know?
Then there’s the whole Dua Lipa thing. Obviously, being a mega-star helps. But, like, the average Joe (or Jane, or anyone in between) isn’t exactly gonna become the face of YSL overnight. So that’s out.
I stumbled across this *other* thread where someone DMed a HUNDRED makeup brands asking how to get on their PR lists. A hundred! Talk about dedication! And, even better, they apparently have a LIST of over 100 brand emails – in exchange for an Insta follow, of course. I mean, seems like a fair trade, right? @becomingjohnna and @johnnaslosingit, if you’re reading this, you’re a LEGEND.
Okay, but back to YSL. Here’s my (admittedly unorganized) train of thought:
1. Find that PR agency! Easier said than done, I know. But Google is your friend. Start digging. LinkedIn, PR websites… you get the drill. Look for agencies that specialize in beauty and luxury brands. It’s a long shot, but worth a try.
2. Engagement is KEY! This is a biggie. Don’t just follow YSL Beauty on Instagram. LIKES, COMMENTS, SHARES. Show them you’re a genuine fan. (And maybe pray they notice you in the sea of millions of followers.)
3. Content, content, content! Are you a makeup artist? A beauty blogger? A TikTok queen? Create amazing content featuring YSL products (even if you have to buy them yourself at first). Show them what you can DO.
4. That Email List Might Be Your Best Bet: Seriously, a list of 100+ makeup brand emails? That’s worth a follow. Even if YSL’s direct email isn’t on there, it’s a starting point for networking and finding the right connections.